Jennifer Maerz is an API contributing writer. She is a digital media strategy consultant and was formerly the editor-in-chief of The Bold Italic and music editor at SF Weekly.
More from the author
Embrace a culture of experimentation to find methods of reaching young audiences
In the end, successfully reaching Millennial readers requires a process of continually striving to understand this audience — by empowering younger staffers from diverse backgrounds [...]
The best practices for reaching a Millennial audience
The long-term viability of media companies today depends on understanding Millennials — a massive, influential demographic that grew up connected to the Internet, social platforms, [...]
Step up your visual journalism skills to stand out in social media
In our study of Millennial news habits, we found that, while there are many pathways to news for young news consumers, social media plays a [...]
