Jeff Sonderman is the former deputy executive director of the American Press Institute.
Before joining the American Press Institute in 2013, he was the digital media fellow of The Poynter Institute. His earlier journalism background includes digital news — helping to launch TBD.com, a local digital news startup in Washington, D.C. — and various roles in newspapers, as an award-winning reporter, online editor and metro editor of The Times-Tribune in Scranton, Pa. He was the architect and developer of API's Metrics for News analytics software that reinvents how publishers use data to inform content strategy. He also edited API's Need to Know newsletter, and designed API's Strategy Studies research format for in-depth strategic guidance. And he consulted with publishers on a range of issues related to content strategy, organizational transformation, audience development, newsroom structure and workflows and product management. He graduated from the Missouri School of Journalism.
More from the author
Twitter and the News: How people use the social network to learn about the world
Overview How does Twitter change the way people get news? What kinds of thought leaders, journalists and organizations do people follow on the network? How [...]
Methodology
This study was conducted by DB5 using a 15-minute online survey among two groups: General social media users (n=1,000) defined as those who used some [...]
Recommendations for publishers
The results of this survey make clear an intimate connection between Twitter users and news, and suggest some ways in which publishers can take best [...]
