Jeff Sonderman is the former deputy executive director of the American Press Institute.
Before joining the American Press Institute in 2013, he was the digital media fellow of The Poynter Institute. His earlier journalism background includes digital news — helping to launch TBD.com, a local digital news startup in Washington, D.C. — and various roles in newspapers, as an award-winning reporter, online editor and metro editor of The Times-Tribune in Scranton, Pa. He was the architect and developer of API's Metrics for News analytics software that reinvents how publishers use data to inform content strategy. He also edited API's Need to Know newsletter, and designed API's Strategy Studies research format for in-depth strategic guidance. And he consulted with publishers on a range of issues related to content strategy, organizational transformation, audience development, newsroom structure and workflows and product management. He graduated from the Missouri School of Journalism.
More from the author
Adopt a user-centered design process to plan your niche mobile app
If you aren’t familiar with user-centered design, you can infer a lot just from the name. It is a process that puts the intended users [...]
Draw upon your staff’s passions to create niche mobile products
Once publishers have an idea of the potential audience segments for niche apps in their market, they need to look internally at the resources and [...]
Draw upon your community’s passions to design niche mobile products
Thinking about any potential new product should start with identifying the audience and its needs. Consider the major annual events in your community, the popular [...]