Jeff Sonderman is the former deputy executive director of the American Press Institute.
Before joining the American Press Institute in 2013, he was the digital media fellow of The Poynter Institute. His earlier journalism background includes digital news — helping to launch TBD.com, a local digital news startup in Washington, D.C. — and various roles in newspapers, as an award-winning reporter, online editor and metro editor of The Times-Tribune in Scranton, Pa. He was the architect and developer of API's Metrics for News analytics software that reinvents how publishers use data to inform content strategy. He also edited API's Need to Know newsletter, and designed API's Strategy Studies research format for in-depth strategic guidance. And he consulted with publishers on a range of issues related to content strategy, organizational transformation, audience development, newsroom structure and workflows and product management. He graduated from the Missouri School of Journalism.
More from the author
The best strategies for creating specialized mobile apps
Think about the mobile apps or websites your organization uses to reach the public, and ask yourself two questions: what do they do, and who [...]
Why sponsored content is promising for news organizations
The potential for native advertising is enormous. For some publishers it’s already more than just potential -- BuzzFeed draws all of its revenue from the [...]
The definition of ‘sponsored content’
Sponsored content / native advertising appears in many ways. There is no single form, but rather a continuum from banner ads to social media content [...]