Kathryn Kross is an API contributing writer. She is founder of Kross Media Group and was formerly a Washington bureau chief for Bloomberg TV and CNN and a senior producer at ABC News.
More from the author
Good video content: What’s working for news publishers, what isn’t
Media scholars note that new media imitates its predecessor before evolving into its own distinct form. Early newsreels imitated movies. The first television news shows [...]
Building a news organization’s capacity for video
Despite the differences among the many organizations producing digital video, a consensus appears to be forming around three organizational best practices. They include: Create clarity [...]
Digital video strategy checklist for publishers
Drawing from the best practices detailed in this Strategy Study, here is a checklist of factors to help you tell if your news organization is [...]
