How to produce value and revenue with digital video
Digital video has become a market imperative — something every publisher must understand and do well, regardless of one's history. Consider three statistics: More than [...]
Digital video has become a market imperative — something every publisher must understand and do well, regardless of one's history. Consider three statistics: More than [...]
The internet has blurred distinctions between print and video-based organizations and undermined the geographical divides that once structured the print news landscape. It has created [...]
We have never had more information about audience behavior than we do today. In the past a newspaper measured its success in part by circulation [...]
Media scholars note that new media imitates its predecessor before evolving into its own distinct form. Early newsreels imitated movies. The first television news shows [...]
Despite the differences among the many organizations producing digital video, a consensus appears to be forming around three organizational best practices. They include: Create clarity [...]
Drawing from the best practices detailed in this Strategy Study, here is a checklist of factors to help you tell if your news organization is [...]