How to produce value and revenue with digital video
Digital video has become a market imperative — something every publisher must understand and do well, regardless of one's history. Consider three statistics: More than [...]
Understanding the digital video economy
The internet has blurred distinctions between print and video-based organizations and undermined the geographical divides that once structured the print news landscape. It has created [...]
Knowing, growing and measuring audience for digital video
We have never had more information about audience behavior than we do today. In the past a newspaper measured its success in part by circulation [...]
Good video content: What’s working for news publishers, what isn’t
Media scholars note that new media imitates its predecessor before evolving into its own distinct form. Early newsreels imitated movies. The first television news shows [...]
Building a news organization’s capacity for video
Despite the differences among the many organizations producing digital video, a consensus appears to be forming around three organizational best practices. They include: Create clarity [...]
Digital video strategy checklist for publishers
Drawing from the best practices detailed in this Strategy Study, here is a checklist of factors to help you tell if your news organization is [...]
