Katie Kutsko

Education and Strategy Manager, News Products

Katie Kutsko is the Education & Strategy Manager for News Products at the American Press Institute​.

Our portfolio of products currently includes Metrics for News and Source Matters.

Katie trains Metrics for News newsroom partners on analytics skills, including how to think strategically and solve problems using audience data. She helps journalists at all levels translate numbers on dashboards into actionable insights to improve their work. She also trains newsroom partners using Source Matters.

A graduate of the University of Kansas, she served as editor-in-chief at the University Daily Kansan, where she led a newsroom transformation from a print mindset to a digital-first operation. She has interned at the Chicago Tribune, Indianapolis Star and Lawrence (Kan.) Journal-World.

Email Katie at katie.kutsko@pressinstitute.org.

By Katie Kutsko

How community engagement can inform source tracking

You will never know how your community is engaging with your coverage unless you ask. Our partners at the Record-Journal in Meriden, Conn., experienced this firsthand after holding more than 80 conversations with community members and hearing from more than 2,000 survey respondents. 
By Katie Kutsko

How to get staff buy-in for tracking sources

It is okay if this takes longer to get off the ground than you think it will. 
By Katie Kutsko

Building source tracking into newsroom workflows

If your organization is serious about including new voices and better amplifying underrepresented voices, it’s crucial that you find ways to root your daily workflow in inclusivity.
By Katie Kutsko

Diversify Your Sources

Katie Kutsko amplifies insights and shares resources she's learned alongside newsrooms who track the diversity of people quoted in their stories through Source Matters, API’s award-winning source diversity tracking and analysis tool. 
By Katie Kutsko

How to audit sources: A guide to help you get started

This guide will help you track sources in your journalism. API assembled a cohort of newsrooms in 2023 to track the diversity of people quoted in their stories through Source Matters, API’s award-winning source diversity tracking and analysis tool. The insights in this guide have been learned alongside newsrooms participating in the cohort. Journalists have […]
By Liz Worthington, Katie Kutsko, and Lindsay Carbonell

How we work remotely

As many newsrooms and offices move to remote work due to the coronavirus pandemic, we wanted to share some tips we’ve gathered over the years. The American Press Institute staff is often traveling and not in the same place at the same time. We also have a distributed workforce that manages our analytics platform, Metrics […]
By Katie Kutsko and Liz Worthington

Apply now for year-long support and funds to transform your newsroom with better analytics

News organizations that want to prioritize audience-driven storytelling, use data to inform editorial strategies and make analytics simple and accessible to all newsroom staff can now apply for subsidized access to the Metrics for News software and services provided by the American Press Institute. Thanks to a grant from the John S. and James L. […]
By Katie Kutsko

Going for teens’ inboxes: 6 good questions with the Huffington Post’s director of growth and analytics Kiki Von Glinow

The Huffington Post is targeting its youngest audience yet, girls from Generation Z. And HuffPost is going for a place you might not expect — their email inboxes — with a newsletter called The Tea. It’s an exclusive, weekly Q&A with a different celebrity, particularly other teen girls. From in-house research, editors at HuffPost, like […]
By Katie Kutsko

WAN-IFRA releases first findings from API-supported inquiry on news literacy

This week is the annual “News in Education Week,” a time when NIE programs at newspaper media across the U.S. typically draw additional attention to the work they seek to do year-round: help young people understand journalism and its value. Coinciding with NIE Week, the World Association of Newspapers and News Publishers (WAN-IFRA) has also […]
By Katie Kutsko

Supporting news literacy: An update on what API is doing

Enabling young people to feel equipped to navigate the media environment — and perhaps even make it better — is crucial. This week in March is traditionally observed as News in Education Week, and given our history with those programs through the former Newspaper Association of America’s foundation, we wanted to give an update on […]