Jeff Sonderman is the former deputy executive director of the American Press Institute.
Before joining the American Press Institute in 2013, he was the digital media fellow of The Poynter Institute. His earlier journalism background includes digital news — helping to launch TBD.com, a local digital news startup in Washington, D.C. — and various roles in newspapers, as an award-winning reporter, online editor and metro editor of The Times-Tribune in Scranton, Pa. He was the architect and developer of API's Metrics for News analytics software that reinvents how publishers use data to inform content strategy. He also edited API's Need to Know newsletter, and designed API's Strategy Studies research format for in-depth strategic guidance. And he consulted with publishers on a range of issues related to content strategy, organizational transformation, audience development, newsroom structure and workflows and product management. He graduated from the Missouri School of Journalism.
More from the author
Paths to subscription: Nine common journeys from reader to subscriber
When you step back and look at all the things that lead people to subscribe to a newspaper—the background factors, the specific triggers, the lifestyle [...]
What drives Republicans or Democrats to subscribe to local news
In 2017, a Media Insight Project study used two surveys to evaluate similarities and differences between Republicans and Democrats in their news consumption behavior and [...]
How subscriber motivations vary in big and small markets
The survey featured new subscribers from 90 newspapers, which ranged from small papers to some of the largest papers in the country. This wide array [...]