Jeff Sonderman is the former deputy executive director of the American Press Institute.
Before joining the American Press Institute in 2013, he was the digital media fellow of The Poynter Institute. His earlier journalism background includes digital news — helping to launch TBD.com, a local digital news startup in Washington, D.C. — and various roles in newspapers, as an award-winning reporter, online editor and metro editor of The Times-Tribune in Scranton, Pa. He was the architect and developer of API's Metrics for News analytics software that reinvents how publishers use data to inform content strategy. He also edited API's Need to Know newsletter, and designed API's Strategy Studies research format for in-depth strategic guidance. And he consulted with publishers on a range of issues related to content strategy, organizational transformation, audience development, newsroom structure and workflows and product management. He graduated from the Missouri School of Journalism.
More from the author
Appendix 1: Respondents’ demographics and news behaviors
The set of respondents to this study include newspaper subscribers from 47 states plus the District of Columbia. Most of these subscribers live in suburban [...]
Appendix 2: Analytical Definitions of Paths
Digital Paywall Converters There are 857 Digital Paywall Converters. The path is defined by two elements: 1) Have a digital or bundled subscription; and either [...]
How different types of recent subscribers vary
This survey of more than 4,100 recent newspaper was large enough to break down some differences within the population: Medium of preference: How digital subscribers [...]
