This survey of more than 4,100 recent newspaper was large enough to break down some differences within the population:
- Medium of preference: How digital subscribers differ from print subscribers
- Age: How younger subscribers compare to older subscribers
- Market size: How new subscribers in small towns and big cities are different
- Political views: What drives Republicans or Democrats to subscribe to local news
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Paths to subscription
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Most newsrooms have one impact story. They tell it the same way to everyone, and then they're surprised when it lands with some audiences and dies in the room with others. The story wasn't wrong. It just never got translated.
News leaders who say they want their journalism to help people make decisions and thrive must help their community maintain a sustainable relationship with civic information, which is very different from a newsroom that aims to get people to consume more information.
To understand what’s working and what challenges newsrooms continue to face, API spoke to people from The Boston Globe, The Texas Tribune, the Minnesota Star Tribune and The Seattle Times about their strategies around subscriptions and membership.
