This survey of more than 4,100 recent newspaper was large enough to break down some differences within the population:
- Medium of preference: How digital subscribers differ from print subscribers
- Age: How younger subscribers compare to older subscribers
- Market size: How new subscribers in small towns and big cities are different
- Political views: What drives Republicans or Democrats to subscribe to local news
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Paths to subscription
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How do we bridge that gap between the standard KPIs and those mushier signals of your work’s impact — how can you identify and quantify what’s changing in the lives and perceptions of the communities you serve?
We asked four summit participants to share more about the ways they are defining, measuring and acting on signals of impact.
With careful planning, events and newsroom-created gathering spaces can help local media measure impact and trust.
