Jeff Sonderman is the former deputy executive director of the American Press Institute.
Before joining the American Press Institute in 2013, he was the digital media fellow of The Poynter Institute. His earlier journalism background includes digital news — helping to launch TBD.com, a local digital news startup in Washington, D.C. — and various roles in newspapers, as an award-winning reporter, online editor and metro editor of The Times-Tribune in Scranton, Pa. He was the architect and developer of API's Metrics for News analytics software that reinvents how publishers use data to inform content strategy. He also edited API's Need to Know newsletter, and designed API's Strategy Studies research format for in-depth strategic guidance. And he consulted with publishers on a range of issues related to content strategy, organizational transformation, audience development, newsroom structure and workflows and product management. He graduated from the Missouri School of Journalism.
More from the author
Paths to Subscription: Why recent subscribers chose to pay for news
This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]
Digital subscribers: What motivates them to pay and how they are different from print readers
Digital subscriptions pose unique business opportunities for newspapers—they can be sold to anyone, anywhere, and have higher margins unhindered by printing or delivery costs. Digital [...]
After conversion: How to engage and retain new subscribers
Once a reader has moved down the path to subscription, the journey is not over. Winning someone over to subscribe is not the end of [...]
