How to build audiences with single-subject news products
As audiences gain more choices for news, they are increasingly turning to specialized sources. That represents a challenge to general-interest publishers but also creates an [...]
As audiences gain more choices for news, they are increasingly turning to specialized sources. That represents a challenge to general-interest publishers but also creates an [...]
What you're ultimately doing with a single-subject news site — to go back to the very beginning — is creating obsessives and superfans. "Cultivating many [...]
"Create obsessives," digital director of Vanity Fair Mike Hogan said when I asked him about why Vanity Fair built a Hollywood-specific section. Successful single-subject news [...]
After the first step in building a niche vertical of identifying the topic, which involves assessing your audience, your brand, your capacity and the potential [...]
The American Press Institute developed this worksheet as a guide to getting you started with identifying a topic and building a single-subject news site. Before [...]
Much of a news organization’s desire to grow audiences, and particularly subscribers, depends upon getting people to come back, over and over. But what is [...]
The Fields of Dreams principle — “if you build it, they will come” — doesn’t apply to audience attention anymore. It’s not enough to just [...]
When Eric Harris started at BuzzFeed, they were a six-person technology lab experimenting with how content was being shared. As the only “business” person then, [...]
The “news nerds” that make up the news application and multimedia teams usually sit in a different place, speak a different language, and work on [...]
John Maeda’s work has crossed many disciplines -- design, technology and business -- and now, he works at the intersection of all three. Former president [...]