More from the author
3 case studies on creator-newsroom collaborations
API's 2025 Influencers Learning Cohort helped local news organizations deepen engagement with the communities they serve through new experiments with creators and trusted messengers. You can read more about their work, in their own words, in the following case studies on API’s BetterNews.org.
Let young people lead the conversation
Giving young people a space to interact with community leaders, and facilitating such gatherings to empower them to lead the conversation, can create a lasting and mutually beneficial feedback loop for newsrooms.
Use history as a rallying point
By connecting generations and harnessing history to tell the story of Baca County, the Plainsman Herald has found new revenue sources, partnerships with community and historical organizations and a path forward to serving its community.
