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Use history as a rallying point
By connecting generations and harnessing history to tell the story of Baca County, the Plainsman Herald has found new revenue sources, partnerships with community and historical organizations and a path forward to serving its community.
Connect across generations
Reaching younger audiences has long been a challenge for media organizations. As platforms evolve, trust in news shifts and news avoidance grows, it can feel especially difficult to connect with and serve multigenerational audiences in an authentic and sustainable way. How can news leaders do their part to represent and include community perspectives from members of different age groups?
5 environments where generational solidarity is needed — and how local journalism can help
Generational tension has always existed, of course, but today it is amplified by several factors, both in our communities and our newsrooms. We asked five summit participants to share more about the ways they are engaging and serving multigenerational audiences.


