More from the author
Breaking Down the Millennial Generation: A typology of young news consumers
This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]
Download a PDF or topline results
For printing and offline viewing, a PDF version of this report and the topline survey results are available for download.
Implications for publishers
Understanding these distinct segments within the Millennial generation should offer some clarity and opportunity for publishers seeking to reach these audiences. One clear implication is [...]
