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Implications for publishers
Understanding these distinct segments within the Millennial generation should offer some clarity and opportunity for publishers seeking to reach these audiences. One clear implication is [...]
About the study
This survey was conducted by the Media Insight Project, an initiative of the American Press Institute (API) and The Associated Press-NORC Center for Public Affairs [...]
The Activists
23 percent of all Millennials Photo credit: iStock.com/Skynesher Making up a quarter of all Millennials and just under half of the older cohort [...]
