Methodology: HCD research
Ethnographic research, or the study of people in their culture, is the core part of human-centered design. Unlike market research or focus grouping, which use [...]
The 3 types of news subscribers: Why they pay and how to convert them
Introduction Who pays for news? Why do they pay? Who does not pay for news and why not? Earlier this year, we conducted a nationally [...]
News subscriber archetypes
When it comes to paying for news and information, our research found that subscribers tend to fit one of three archetypes, each with different habits, [...]
Other insights
In addition to the archetypes, we identified six other notable insights related to how people think about news subscriptions. These findings are themes that emerged [...]
