Methodology: HCD research
Ethnographic research, or the study of people in their culture, is the core part of human-centered design. Unlike market research or focus grouping, which use [...]
Ethnographic research, or the study of people in their culture, is the core part of human-centered design. Unlike market research or focus grouping, which use [...]
Introduction Who pays for news? Why do they pay? Who does not pay for news and why not? Earlier this year, we conducted a nationally [...]
When it comes to paying for news and information, our research found that subscribers tend to fit one of three archetypes, each with different habits, [...]
In addition to the archetypes, we identified six other notable insights related to how people think about news subscriptions. These findings are themes that emerged [...]