About Tran Ha

Tran uses human-centered design to help media organizations solve complex business challenges. She was the founding managing director of media innovations/experiments at Stanford's Hasso Plattner Institute of Design and a 2013-14 John S. Knight Fellow. Tran also teaches at Northwestern University’s Farley Center for Entrepreneurship and Innovation. She has a degree in journalism from the University of Minnesota and an MBA from the University of Notre Dame.

Methodology: HCD research

Ethnographic research, or the study of people in their culture, is the core part of human-centered design. Unlike market research or focus grouping, which use [...]

By |2023-11-16T21:57:57-04:00December 7, 2017|Report|Comments Off on Methodology: HCD research

News subscriber archetypes

When it comes to paying for news and information, our research found that subscribers tend to fit one of three archetypes, each with different habits, [...]

By |2023-11-16T21:57:57-04:00December 7, 2017|Report|Comments Off on News subscriber archetypes

Other insights

In addition to the archetypes, we identified six other notable insights related to how people think about news subscriptions. These findings are themes that emerged [...]

By |2023-11-16T21:57:57-04:00December 7, 2017|Report|Comments Off on Other insights
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