Tran uses human-centered design to help media organizations solve complex business challenges. She was the founding managing director of media innovations/experiments at Stanford's Hasso Plattner Institute of Design and a 2013-14 John S. Knight Fellow. Tran also teaches at Northwestern University’s Farley Center for Entrepreneurship and Innovation. She has a degree in journalism from the University of Minnesota and an MBA from the University of Notre Dame.
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Other insights
In addition to the archetypes, we identified six other notable insights related to how people think about news subscriptions. These findings are themes that emerged [...]
