Before spending too much money, take some time. Spend the time strategizing, researching, understanding what your audience wants, what you want and how comments will [...]
Before charging for digital content, doing research seems like good business. It can help publishers learn how particular audiences will react to a transition from [...]
This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]
African Americans and Hispanics are concerned with the accessibility of news about their communities and the portrayal of their communities by the media In general, [...]
The impact of the Digital Divide on racial and ethnic communities may not be as great when it comes to the news One major concern [...]
Nearly everyone in the publishing world is trying to understand the impact of mobile technology, which is spreading rapidly. Earlier, this report noted that a [...]
The news source versus technology conundrum: Do people know the difference? With technology changing so rapidly, sometimes knowing what people mean in their answers to [...]
Study methodology This survey was conducted by the Media Insight Project, an initiative of the American Press Institute (API) and the Associated Press-NORC Center for [...]
For printing and offline viewing, PDF versions of this study report as well as the topline survey results are available for download.
When Eric Harris started at BuzzFeed, they were a six-person technology lab experimenting with how content was being shared. As the only “business” person then, [...]
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