Read any recent headlines on native advertising or sponsored content and you’ll likely see reference to national and other large publishers experimenting with the content [...]
A fake news story that claimed the legal drinking age in the U.S. would soon change to 25 began appearing on social media early this [...]
The “news nerds” that make up the news application and multimedia teams usually sit in a different place, speak a different language, and work on [...]
Bob Smietana, a religion news writer and president of the Religion Newswriters Association, has an admittedly bad habit — using his smartphone in church during [...]
The numbers are in on news organizations earning money by producing events – and the revenue is significant.
Events are a natural fit at news organizations because of their strengths and their role in their communities. Local news organizations have three major assets [...]
An events strategy needs to start by asking “For whom?” Gathering as much information as a local news publisher can about its events’ potential audiences [...]
Publishers who don’t produce their own events risk allowing competitors to enter the market and capture that revenue. The competition is other events and other [...]
Expos and more traditional journalistic events such as debates and conferences around news topics can earn revenue, but they aren’t the only ways to come [...]
The significant revenue is in event sponsorships. A publisher could have a great event idea, but the math still needs to work. Using a spreadsheet [...]
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