News Blog

This wasn’t the case in older days, when the newsroom, sales and IT departments were kept apart to avoid conflicts and rarely spoke. That’s now [...]

Every print newspaper article goes through a process of reporting, editing and design to optimize how it appears in print. And most publishers have gotten [...]

Any discussion about how to reach and serve people using smartphones almost certainly must begin with social media. This was a major point of consensus among [...]

News publishers need to think about their mobile audience as consisting of two quite distinct groups. One is made up of possibly longtime readers or [...]

There are many ways of defining “engagement,” but those working in mobile emphasized that they all are about making valuable connections with mobile users to [...]

Much has been made of the concept that mobile devices are a “second screen” companion to watching television. But those working in mobile also caution [...]

Publishers are traditionally used to selling advertisers space in their publications. But that model is working less and less as major advertisers stop buying publications [...]

Rather than just think ‘advertising,’ think of ‘useful services’ for readers and sponsors Publishers should fundamentally rethink how to monetize mobile products, beyond just conventional [...]

News organizations aren’t the only ones trying to adapt to mobile technology. There are many other industries bidding for the limited pool of people with [...]

When I was a kid in school, I watched the Channel One News program on old, wall-mounted TVs that turned on automatically during homeroom. But [...]