News Blog

This survey was conducted by the Media Insight Project, an initiative of the American Press Institute (API) and The Associated Press-NORC Center for Public Affairs [...]

As noted in the previous section, Americans ages 16 to 40 across age groups are more likely to pay for or donate to news content [...]

When you look at what type of media Americans 16 to 40 are donating to or paying for, it’s about twice as likely they pay [...]

As the economics of journalism continue to evolve, a defining question about the future is whether the news media can create content that consumers are willing to pay for or donate to directly. Central to answering that question is understanding the behavior of what many publishers call the next generation of news audiences: Millennials and Gen Z. This report examines in detail who among these audiences pay for or donate to news, how these payers or donors get news, and what topics or interests drive that behavior.

Americans have a wide range of options for paying for or donating to news today. There are legacy sources, start-up news organizations, and independent creators, [...]

"I think that the LIFT Project stemmed from that experience of what one does when they find the same patterns and the intervention isn’t working.”

The American Press Institute is continuing to help news organizations reimagine local opinion journalism to promote  healthier civic discourse and to better understand its role in news business sustainability.

Ensuring your staff finds tangible ways to engage with the communities you serve is important in embedding sustainable DEIB systems in your newsroom, internally and externally.

Identifying that your newsroom needs an assessment like the Inclusion Index is the first step, but it’s fair to acknowledge how challenging it can be to recognize the pain points that need to be addressed — and how they even came to be.

Six news organizations and four expert coaches will participate in API’s product development sprint for alumni of the Table Stakes Local News Transformation Program, which strengthens local journalism through intensive change-management training for news leaders.