News Blog

When Elon Musk completed his acquisition of Twitter at the end of October 2022, it signaled the end of the golden age of social media [...]

Learn about our Inclusion Index approach to serving communities of color and implementing concrete, sustainable DEIB changes within and outside of the newsroom. API Director of Inclusion and Audience Growth Letrell Crittenden shares insights from his recent work with the Pittsburgh Inclusion Index cohort and solutions to try out in your own newsroom. 

To get a full understanding of how an ecosystem operates, it is imperative that broadcasters participate in DEIB work.

A summary of API's Inclusion Index work in Pittsburgh, starting with the cohort’s inclusion scores and ending with recommendations for effective ways they can work as a whole to improve the Pittsburgh media ecosystem.

Issues related to DEIB and Pittsburgh news media have been explored going back a decade.

API’s index is based on measurements of seven key areas we feel are essential to building a strong connection with communities of color within an ecosystem.  

Trust cannot be rebuilt without a strong investment in community engagement.

Our goal was to have a cohort inclusive of broadcast, digital-first and traditional print newsrooms working within the city.

Imposter syndrome is a systemic issue, which makes it a DEIB issue, which means it can largely feel out of our circle of influence.

Four newsrooms in Pittsburgh openly acknowledged their struggles to serve communities of color and dedicated themselves to concrete changes related to diversity and inclusion following a near-year-long project with API.