Becoming a reader-focused organization is not about technology or data. This report provides a framework for building those tools, but they are just tools. Growing [...]
As you build reader data and marketing efforts, questions about organizational goals and structure will inevitably arise. Your IT, audience, marketing, product, or technology groups [...]
The key cycle for audience and revenue growth is “analyze, experiment and iterate.” Your investment in business intelligence and marketing tools will pay off as [...]
“Marketing” includes a broad range of decisions: what services to offer, what to charge, how to talk to your audience, and where to deliver your [...]
To improve our websites, boost reader engagement and grow subscriptions, we don’t want “more data.” We want deep insights leading to a better understanding of [...]
Let’s consider what it means to truly shift your business to prioritize reader revenues. Because to fully commit to that change, you have to commit [...]
Launching a paywall is easy. Pivoting a whole business from an advertising-centric mindset to one focused on reader revenue is not. Despite 10 years of [...]
People often don’t know whether the content they see is news or opinion, according to our recent pair of Media Insight Project surveys. In one [...]
Much of the discussion on listening and relationship-building focuses on trust and how newsrooms can forge deeper connections with communities who may feel misrepresented, marginalized [...]
If newsrooms truly want to support a culture of listening, leadership should think about how the skills, roles and makeup of the staff need to [...]
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