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      Use your audience funnel to diversify revenue streams

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News Blog

News BlogElena Kapintcheva2023-03-15T20:30:31-04:00
  • Study

    Are newspaper subscribers more knowledgeable or approving of the news media?

    Newspaper subscribers hold more positive views of many specific types of media — and have an easier time deciphering news from opinion — than do [...]

    read more
  • Study

    How much Republicans and Democrats trust or understand the news media

    It should come as no surprise today that the partisan divide over news is a troubling and significant issue as the United States comes to [...]

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  • Study

    What the public expects from the press (and what journalists think)

    The public and journalists expect the same things from the news media. The public just doesn’t think it’s getting it. What do people want from [...]

    read more
  • Study

    Methodology for ‘Americans and the News Media’

    This study was conducted by the Media Insight Project, an initiative of the American Press Institute (API) and The Associated Press‑NORC Center for Public Affairs [...]

    read more
  • Study

    How younger and older Americans understand and interact with news

    While the survey finds distinctions among attitudes and understanding of the media by factors like party and ideology, it also finds some significant and cautionary [...]

    read more
  • API Update

    Welcome API’s summer fellow Gonzalo del Peon: Expanding reader revenue beyond subscriptions and helping newsrooms study what audiences need

    The last twelve months have been the year of the digital subscription. In response to continuing ad revenue losses and social media platform upheaval, more [...]

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  • Report

    Getting started: Some templates and tools for encouraging organic news fluency

    Every story is an opportunity to have a conversation with your audience about what journalism is for and how journalists conduct their work. Each type [...]

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  • Report

    Journalists can change the way they build stories to create organic news fluency

    When journalists talk about how they wish the public could recognize good reporting from bad reporting or even fakery, the subject often turns to whether [...]

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  • Report

    Next steps for promoting organic news fluency

    We hope this essay will provoke some new ideas about how to help people become more discriminating consumers of news. Our recommendations boil down to [...]

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  • Report

    How can mainstream and ethnic media team up to produce better journalism? Learn these lessons from facilitators

    Valeria Fernández has illuminated immigrant life in the Southwest through stories published in outlets such as CNN International, The Guardian, and PRI’s The World. For [...]

    read more
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    December 1, 2023

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