When you step back and look at all the things that lead people to subscribe to a newspaper—the background factors, the specific triggers, the lifestyle [...]
In 2017, a Media Insight Project study used two surveys to evaluate similarities and differences between Republicans and Democrats in their news consumption behavior and [...]
The survey featured new subscribers from 90 newspapers, which ranged from small papers to some of the largest papers in the country. This wide array [...]
For several decades now, newspapers have fretted about their aging audience and the challenge of reaching younger readers. There are promising signs that young people [...]
This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]
Digital subscriptions pose unique business opportunities for newspapers—they can be sold to anyone, anywhere, and have higher margins unhindered by printing or delivery costs. Digital [...]
Once a reader has moved down the path to subscription, the journey is not over. Winning someone over to subscribe is not the end of [...]
The consumer’s journey toward subscribing begins with engagement. How did the recent subscribers we studied engage with their newspaper before deciding to pay? The answers [...]
The dual-revenue model of print advertising and home delivery subscriptions that historically sustained newspapers is fading. In its place, newspapers are pursuing new revenue growth [...]
Public distrust and negative attitudes toward media are critical problems facing many news organizations. This distrust feels deepest among particular alienated groups — such as [...]
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