The long-term viability of media companies today depends on understanding Millennials — a massive, influential demographic that grew up connected to the Internet, social platforms, [...]
In our study of Millennial news habits, we found that, while there are many pathways to news for young news consumers, social media plays a [...]
“Any time there is a reporter on Periscope that goes live, I will tune in. It’s raw and unedited and unscripted and usually has a [...]
“People read the news beyond just wanting to know what’s going on in the world; [it also] has to do with keeping up with their [...]
“If I get [news] through [peers and social media], it’s more personal and I’m more inclined to follow up about it and prioritize that over [...]
There aren’t special code words — like sprinkling a few emojis or ICYMIs — that unlock a Millennial readership. The investment in reaching this demographic [...]
“Sometimes with longer news events that have a larger scope, I’ll learn about them through The Daily Show or some other outlet that I use more [...]
From Gannett to The Charlotte-Observer, The Chicago Tribune, and The Sarasota Herald-Tribune, legacy media companies are seeing value in creating lightweight, startup-style spinoffs that approach [...]
When I hear about bots, or software designed to act like humans on social networks, the first thing that pops into my mind is automated [...]
This research was conducted by the Media Insight Project, an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research. [...]
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