Article

As news organizations increasingly rely on subscription revenue, this shift demands a new approach toward audience. Publishers must understand user behavior better, take advantage of [...]

Moving a media organization from free to paid content requires more than a meter. It also demands new skills, a deeper understanding of the audience, [...]

David Sassoon is the founder and publisher of InsideClimate News, a 6-year-old news nonprofit that just won a Pulitzer Prize in national reporting for a [...]

One path for transforming a local media company for the digital age is to build brand not simply around the traditional notions of news and [...]

In a media environment where better content is just one click away, publishers should focus intensely on the subject areas about which their communities are [...]

A critical strategic goal for most local media companies is to learn how to grow digital revenue – rather than focusing most resources on managing [...]

The Pew Research Center’s Project for Excellence in Journalism released case studies of newspapers beating industry norms in revenue, either in digital or print. The [...]

Industry wide, American newspapers today derive an average of 17 percent of their revenue from digital. The Deseret News and Deseret Digital Media averages 45 [...]