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      Use your audience funnel to diversify revenue streams

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      Local media can leverage local identity and history to stand apart from the crowd — and create new value

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NEED TO KNOW

Report

  • Report

    Social media teams today: A summary of what we learned

    First, our definition of the “social media team.”  The people handling social media in newsrooms might not strictly be a “team” and might be called [...]

    November 14, 2017
  • Report

    After a decade, it’s time to reinvent social media in newsrooms

    For newsrooms, the social media tumult began a decade ago. In 2008, journalists new to digital media in legacy print newsrooms were trying to adapt [...]

    November 14, 2017
  • Report

    Advice from experts: Reinventing the newsroom social media team

    What WGBH’s social media director Tory Starr calls “deciphering the intersection of social media and journalism” is a complex task. Reinventing a decade-old process in [...]

    November 14, 2017
  • Report

    In closing: Final thoughts, acknowledgements and a call for your ideas

    What can you do now to create a social media team that’s ready for 2020? Here’s a quick list of ideas from experts in this [...]

    November 14, 2017
  • Report

    Resources and more reading

    Essays from the experts “Social Journalism: The Who, What, Where, When, Why and How.” Julia Haslanger/CUNY Graduate School of Journalism and the Tow Center for Entrepreneurial [...]

    November 14, 2017
  • Report

    How to design workspaces that spur collaboration

    News media can thank Silicon Valley for the collaboration mindset that imbues newsroom redesigns. Modern workplaces celebrate problem-solving teamwork, from the adoption of open floor [...]

    October 18, 2017
  • Report

    Start a workplace redesign by ​identifying ​the​ ​problem​ ​you​ ​need​ ​to​ ​solve

    “We​ ​wanted​ ​more​ ​light​ ​and​ ​less​ ​vermin.” Executive​ ​Editor​ ​David​ ​Shribman​ ​was​ ​blunt​ ​about​ ​why​ ​he needed​ ​to​ ​move his staff out of​ ​the​ ​historic​ [...]

    October 18, 2017
  • Report

    Appendix

    Recommended readings on workplace design The architectural firm Gensler has created a division focused entirely on designing workspaces for media organizations. Its past clients include [...]

    October 18, 2017
  • Report

    A Matter of Space: Designing newsrooms for new digital practice

    Over​ ​the​ ​past​ ​decade,​ ​technology​ ​has​ ​driven​ ​unprecedented change​ in news audiences and news organizations.​ ​News​ ​organizations​ ​have experimented​ ​with​ ​business​ ​models, integrated​ ​new​ ​technologies,​ [...]

    October 18, 2017
  • Report

    Engaging​ ​staff:​ ​User​ ​experience​ ​studies are​ ​not​ ​just​ ​for​ ​audience​s

    This​ ​ironic​ ​image​ is a classic​ ​reference​ ​in​ ​UI/UX design​ ​—​ ​the​ ​practice​ ​of​ ​designing​ ​for​ ​optimal​ ​digital user​ ​interfaces (UI) and​ ​user​ ​experiences (UX).​ [...]

    October 18, 2017
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    Laura Zommer, cofundadora de Factchequeado: “La colaboración es nuestra única opción eficaz para luchar contra la desinformación”

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    Stop, delegate and listen: How news leaders can focus election coverage and what follows

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