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      Tackling misinformation and political labels

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      The shared future of local news: Stewarding the information commons

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NEED TO KNOW

Report

  • Report

    Methodology: HCD research

    Ethnographic research, or the study of people in their culture, is the core part of human-centered design. Unlike market research or focus grouping, which use [...]

    December 7, 2017
  • Report

    The 3 types of news subscribers: Why they pay and how to convert them

    Introduction Who pays for news? Why do they pay? Who does not pay for news and why not? Earlier this year, we conducted a nationally [...]

    December 7, 2017
  • Report

    News subscriber archetypes

    When it comes to paying for news and information, our research found that subscribers tend to fit one of three archetypes, each with different habits, [...]

    December 7, 2017
  • Report

    Other insights

    In addition to the archetypes, we identified six other notable insights related to how people think about news subscriptions. These findings are themes that emerged [...]

    December 7, 2017
  • Report

    Social media teams today: A summary of what we learned

    First, our definition of the “social media team.”  The people handling social media in newsrooms might not strictly be a “team” and might be called [...]

    November 14, 2017
  • Report

    After a decade, it’s time to reinvent social media in newsrooms

    For newsrooms, the social media tumult began a decade ago. In 2008, journalists new to digital media in legacy print newsrooms were trying to adapt [...]

    November 14, 2017
  • Report

    Advice from experts: Reinventing the newsroom social media team

    What WGBH’s social media director Tory Starr calls “deciphering the intersection of social media and journalism” is a complex task. Reinventing a decade-old process in [...]

    November 14, 2017
  • Report

    In closing: Final thoughts, acknowledgements and a call for your ideas

    What can you do now to create a social media team that’s ready for 2020? Here’s a quick list of ideas from experts in this [...]

    November 14, 2017
  • Report

    Resources and more reading

    Essays from the experts “Social Journalism: The Who, What, Where, When, Why and How.” Julia Haslanger/CUNY Graduate School of Journalism and the Tow Center for Entrepreneurial [...]

    November 14, 2017
  • Report

    How to design workspaces that spur collaboration

    News media can thank Silicon Valley for the collaboration mindset that imbues newsroom redesigns. Modern workplaces celebrate problem-solving teamwork, from the adoption of open floor [...]

    October 18, 2017
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