Everyone in the newsroom needs to not only recognize impact signals but frame their work through an impact lens. One way to do this is by making this discussion part of the editorial process before an article is written or a project is published.
Identifying deeper impact signals your newsroom wants to track and engaging colleagues from across your organization on what impact they want their work to have.
How do we bridge that gap between the standard KPIs and those mushier signals of your work’s impact — how can you identify and quantify what’s changing in the lives and perceptions of the communities you serve?
Look for transferable ideas and skills that can help you think about your local news ecosystem — and use this as a blueprint for engaging with experts in your community.
This week’s action: Think big about how a partnership with an outside organization can serve your community. In addition to collaborating with non-news experts to [...]
Addressing systemic local news issues, such as building trust or overcoming polarization, can be more effective and sustainable when part of your approach includes learning from outside experts, who can help surface new methodologies or approaches.
Looking for insights outside the media bubble — especially for topics other industries are grappling with, too — can offer new perspectives and approaches to try out in the newsroom.
Identify a topic, experiment or challenge that could benefit from collaborating with researchers.
Three frameworks for how journalists can engage with non-news experts and researchers to help solve a problem, rethink a beat or collaborate on an experiment
Americans already see local news as the best source of useful information, and they turn to it most for key topics that affect their daily lives. Make these coverage areas your audience regularly needs or relies on more visible to better show your unique value.


