Identify a topic, experiment or challenge that could benefit from collaborating with researchers.
Three frameworks for how journalists can engage with non-news experts and researchers to help solve a problem, rethink a beat or collaborate on an experiment
Americans already see local news as the best source of useful information, and they turn to it most for key topics that affect their daily lives. Make these coverage areas your audience regularly needs or relies on more visible to better show your unique value.
This week’s action: Add an element to a story that communicates the reporting process.
Identify one local creator your newsroom could learn from.
Design coverage for younger audiences, not just about them.
Trust in local news organizations isn’t a given, especially among younger audiences. You can’t assume that your community will automatically give you more authority than other news sources.
We're making new Media Insight Project research actionable for local news leaders, offering a tactic you can try each week, supported by the study’s findings.
Psychological safety within the newsroom can encourage people to ask for help, surface new ideas or challenge assumptions with honesty and clarity.
Think of the last time you struggled to cope after working on a difficult story. Did you speak to a colleague? If so, what made you feel like you could approach them? If not, what kept you from reaching out?


