Here’s the challenge: Take a look at the last week of your coverage. Which pieces solved a problem? Which could have been reshaped into a product? Try this shift once and see how it feels. Not just for your audience, but for yourself.
What if we started looking at our output as a product, not a service? Too often, we think "product" means a fancy app or a new website. But product isn’t about tech. It’s about intention.
As the program and newsroom expand, Martinez shares how trust built with community listening and authentic engagement can be replicated in other community newsrooms across the country.
Giving young people a space to interact with community leaders, and facilitating such gatherings to empower them to lead the conversation, can create a lasting and mutually beneficial feedback loop for newsrooms.
By connecting generations and harnessing history to tell the story of Baca County, the Plainsman Herald has found new revenue sources, partnerships with community and historical organizations and a path forward to serving its community.
We’ve seen early wins: Our next-gen audience (ages 18–44) grew from 3,900 to 32,500 – a 733% growth in six months. If a small BIPOC-led newsroom like ours can reimagine itself as a dynamic cross-generational platform, others can too.
Reaching younger audiences has long been a challenge for media organizations. As platforms evolve, trust in news shifts and news avoidance grows, it can feel especially difficult to connect with and serve multigenerational audiences in an authentic and sustainable way. How can news leaders do their part to represent and include community perspectives from members of different age groups?
An event that celebrates your community can coalesce those identities — and establish local media as the conveners, recordkeepers and storytellers of your community yesterday and today.
In Southern California, the Coachella Valley Journalism Foundation is pioneering collaborations with local historical societies to help support the journalists of today — while working to ensure that the stories of yesteryear are preserved and rediscovered.
Diving into local history can be a great way to reach new audiences and cultivate a sense of place, but some communities already have a strong identity that can be tapped into as well. That’s exactly what Block Club Chicago has built its merchandising strategy around
© 1946 - 2025 American Press Institute • All Rights Reserved •