Special Edition

Keeping yourself organized when it comes to marketing efforts can ensure that you and your team don’t miss some critical opportunities to reach out and engage with your audiences.

Mapping your audience journey can help you find gaps, drive loyalty and provide opportunities to build a more thoughtful and frictionless experience.

When was the last time you really took stock of all the ways you can reach your audience?

Successfully and efficiently marketing your work can be hard, especially for local news teams with limited resources, but marketing yourself to your audience is an essential skill for news organizations to drive revenue and promote sustainability.

You might also wonder whether something should replace the thing you or someone on your team has decided to stop doing. There are a few angles to consider before making any decisions.

We share a framework you can use to prioritize your list. It looks at how easy something is to do — how much time it takes, how many resources it draws on, how much mindshare it takes up, as well as its impact.

As you’re having those conversations, be sure that you are testing your assumptions about why things are done and who they’re important to.

As news teams begin thinking about their election coverage plans, it may feel like adding more tasks to an already full plate, with a fraction of the staff and resources they once had. But that doesn’t have to mean figuring out how to do more with less — maybe it’s doing less with less.

We thought the list would be dominated by the things we do to fill print holes. Instead, we found there were a whole lot of digital tasks and initiatives we were doing that didn’t really accomplish our strategy or that took more time, effort and resources than we had available.

If we want to advance care in our community storytelling work – which I see as a key role of journalism – we also need to practice self-care.