Special Edition

Want to shift your newsroom’s culture around engagement and building trust? Need buy-in for your ideas? Here are five tips for getting started. 

Instead of having them assume, tell your community who you are, what has shaped you and what experience you have. Doing this makes you human and relatable. It also can make you credible, respected and trusted.

Online comments represent a rich opportunity for journalists to tell the story of their work, get on the record about their integrity and answer questions about their ethics and process. 

Trusting News is sharing best practices for engaging audiences and building trust. How do you know what your community thinks of your work?

We invited newsroom leaders to talk about their transition to GA4 and I’ve pulled together some highlights of our conversation.

One of the first comments we heard from newsrooms who started setting up a GA4 instance — aside from, “Why, Google … why?!” — was “Where are my reports?”

For the rest of us, the bottom line is: If you’re stressed about losing a year’s worth of growth analysis, know that you’re not alone. Everyone’s in the same boat.

API’s Product Strategy team has hosted a series of training sessions to help newsrooms navigate the switch to GA4 ahead of the July 1 cutoff date.

Google Tag Manager is our recommended way of setting up for GA4.

API has developed a roadmap to help you make the transition to Google Analytics 4 (GA4) go as smoothly as any transition to a new analytics platform can.