Special Edition

Trusting News is sharing best practices for engaging audiences and building trust. How do you know what your community thinks of your work?

We invited newsroom leaders to talk about their transition to GA4 and I’ve pulled together some highlights of our conversation.

One of the first comments we heard from newsrooms who started setting up a GA4 instance — aside from, “Why, Google … why?!” — was “Where are my reports?”

For the rest of us, the bottom line is: If you’re stressed about losing a year’s worth of growth analysis, know that you’re not alone. Everyone’s in the same boat.

API’s Product Strategy team has hosted a series of training sessions to help newsrooms navigate the switch to GA4 ahead of the July 1 cutoff date.

Google Tag Manager is our recommended way of setting up for GA4.

API has developed a roadmap to help you make the transition to Google Analytics 4 (GA4) go as smoothly as any transition to a new analytics platform can.

Across the country, thoughtful editors are seeking more op-eds and contributions that get away from publishing pure “opinion,” which some might read as assertions based on data or perhaps bonafides.

When you look at your local opinion journalism, what elements can you tackle individually to increase the views and experiences included in the conversation?

If you widen your view of whom to learn from — even in your own community — what ideas and partnerships might follow?