Special Edition

As digital platforms and their users continue to grow and change, the ways news outlets build strategies around them will, too. These are themes we believe are key for digital transformation and sustaining and growing local news.

Once API’s influencer cohort ended their experiments last fall, they were encouraged to expand their retrospective beyond assessing what worked and what didn’t, instead considering value creation questions.

When it comes to getting the content out the door, what are the associated steps? The API cohort found this to be a good workflow.

Partnering with local influencers enables news outlets to reach highly engaged, trusted voices within specific communities to foster greater trust. These influencers play a key [...]

Exploring these ethical questions will not only help you have more confidence in your collaboration and promote transparency with your community but will provide guideposts to choosing the right people to work with.

Building buy-in starts with creating a space where people can share their concerns. Consider listening sessions and/or a survey to collect questions and concerns asynchronously by following these three steps.

Newsroom experiments unearthed many ideas and epiphanies, including a roadmap for an influencer collaboration. We’ll walk you through each step, offering action items, resources and tips from newsrooms who have already worked through this process.

From building on nostalgia and a shared sense of place to repackaging evergreen content into reliably updated guides or even collaborating with community institutions to create something new, products relevant to your community can offer new ways for audiences to engage with local news and funders to support your work.

Conducting community-based engagement efforts could open new opportunities for relationships and new forms of revenue for local media.

Live events are an attractive platform for many local news organizations — they build brand awareness and trust, bring the community together and, of course, can be a source of revenue.