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      Project checklists for a smooth campaign

    • Article

      Beyond Election Day: Building journalism that sustains community

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NEED TO KNOW

Study

  • Study

    How much Republicans and Democrats trust ‘their’ media

    Support for the watchdog One area where public confidence in the media has not eroded over the years is the watchdog role of the press. [...]

    May 24, 2017
  • Study

    Older generations are more trusting of news media

    If politics causes a divide in trust, so does age. In general, regardless of party identification, younger adults are less likely to trust the news [...]

    May 24, 2017
  • Study

    Blurring lines between opinion and news content explains some loss of trust in the media

    One possible explanation for an overall decline in trust is that parts of the media, especially TV, have blurred the distinction between opinion and straight [...]

    May 24, 2017
  • Study

    About the study: ‘My’ media versus ‘the’ media

    Methodology This survey experiment was conducted by the Media Insight Project, an initiative of the American Press Institute (API) and The Associated Press-NORC Center for [...]

    May 24, 2017
  • Study

    About the study

    Survey methodology This survey was conducted by the Media Insight Project, an initiative of the American Press Institute (API) and The Associated Press NORC Center [...]

    May 2, 2017
  • Study

    Who pays for news in general and why

    Despite an increasing number of free news options available, a majority of adults pay for a news source of some sort. Again, 53 percent of [...]

    May 2, 2017
  • Study

    Newspaper subscribers vs. other types of subscribers

    Within the universe of people who pay for news, the survey identifies those who subscribe to newspapers and those who do not. In all, 54 [...]

    May 2, 2017
  • Study

    Who does not pay for news

    Slightly less than half of Americans in the survey say they do not pay for news from a newspaper, magazine, news app, news site, or [...]

    May 2, 2017
  • Study

    “Seekers” vs. “Bumpers” and a potential target for news organizations

    In research that the Media Insight Project produced in 2015, we innovated a concept that we think has become an important one in trying to [...]

    May 2, 2017
  • Study

    Print vs. digital subscribers: Demographic differences and paths to subscription

    Overall, 58 percent of subscribers describe themselves as primarily print-oriented, and 28 percent say they are primarily digital. Among just newspaper subscribers, even more (75 [...]

    May 2, 2017
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  • About
    • What We Do
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    Stop, delegate and listen: How news leaders can focus election coverage and what follows

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    Here are the convening skills journalists are using to build trust and community capital

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