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NEED TO KNOW

Study

  • Study

    How digital subscriptions work at newspapers today

    Among the 98 U.S. newspapers with circulations over 50,000, the American Press Institute found that 77 of them use a digital subscription model (79%).[ref Data [...]

    February 29, 2016
  • Study

    Early digital subscription models

    In the 1990s and 2000s, most newspapers were hesitant to charge for content. Publishers feared that if they were the only newspaper charging for content, [...]

    February 29, 2016
  • Study

    Experiments and future models for digital news subscriptions

    Digital subscriptions reached a high point in 2015. In August, the New York Times reported that it had passed the 1 million paid digital subscribers [...]

    February 29, 2016
  • Study

    Publishers miss opportunity to collect data when registering subscribers

    Today, news organizations are striving to convince advertisers that their first-party data (information collected from users on their website) is more valuable than third-party data [...]

    February 29, 2016
  • Study

    How digital subscriptions took over the newspaper industry

    In 2009, with advertising revenue steeply declining, news organizations began debating the feasibility of requiring digital subscriptions. Publications like The Guardian, The New York Times, Time Magazine and The Atlantic published [...]

    February 29, 2016
  • Study

    Paying for Digital News: The rapid adoption and current landscape of digital subscriptions at U.S. newspapers

    Newspaper publishers in the United States have moved rapidly in recent years to create subscriptions for digital access to their news, and according to an [...]

    February 29, 2016
  • Study

    Fact-checking and accountability journalism: Popular, effective — but sometimes misunderstood

    Most people who studied journalism or communication at a broad selection of schools across the United States believe that fact-checking journalism — a relatively new [...]

    October 27, 2015
  • Study

    How Millennials Get News: Paying for content

    This research was conducted by the Media Insight Project, an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research. [...]

    September 30, 2015
  • Study

    Who uses and pays for news in the Millennial generation

    Most Millennials use paid subscription or other content services, and about half use some kind of news-specific service Contrary to the idea that Millennials think [...]

    September 30, 2015
  • Study

    How the news habits of those Millennials who pay differ from those who do not

    From a distance, Millennials who pay personally for news look fairly similar in their online habits to those who don’t pay. They are equally as [...]

    September 30, 2015
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