Among the 98 U.S. newspapers with circulations over 50,000, the American Press Institute found that 77 of them use a digital subscription model (79%).[ref Data [...]
In the 1990s and 2000s, most newspapers were hesitant to charge for content. Publishers feared that if they were the only newspaper charging for content, [...]
Digital subscriptions reached a high point in 2015. In August, the New York Times reported that it had passed the 1 million paid digital subscribers [...]
Today, news organizations are striving to convince advertisers that their first-party data (information collected from users on their website) is more valuable than third-party data [...]
In 2009, with advertising revenue steeply declining, news organizations began debating the feasibility of requiring digital subscriptions. Publications like The Guardian, The New York Times, Time Magazine and The Atlantic published [...]
Newspaper publishers in the United States have moved rapidly in recent years to create subscriptions for digital access to their news, and according to an [...]
Most people who studied journalism or communication at a broad selection of schools across the United States believe that fact-checking journalism — a relatively new [...]
This research was conducted by the Media Insight Project, an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research. [...]
Most Millennials use paid subscription or other content services, and about half use some kind of news-specific service Contrary to the idea that Millennials think [...]
From a distance, Millennials who pay personally for news look fairly similar in their online habits to those who don’t pay. They are equally as [...]