Study

Today, news organizations are striving to convince advertisers that their first-party data (information collected from users on their website) is more valuable than third-party data [...]

In 2009, with advertising revenue steeply declining, news organizations began debating the feasibility of requiring digital subscriptions. Publications like The Guardian, The New York Times, Time Magazine and The Atlantic published [...]

Newspaper publishers in the United States have moved rapidly in recent years to create subscriptions for digital access to their news, and according to an [...]

Most people who studied journalism or communication at a broad selection of schools across the United States believe that fact-checking journalism — a relatively new [...]

This research was conducted by the Media Insight Project, an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research. [...]

Most Millennials use paid subscription or other content services, and about half use some kind of news-specific service Contrary to the idea that Millennials think [...]

From a distance, Millennials who pay personally for news look fairly similar in their online habits to those who don’t pay. They are equally as [...]

This survey was conducted by the Media Insight Project, an initiative of the American Press Institute (API) and The Associated Press-NORC Center for Public Affairs [...]

For printing and offline viewing, a PDF version of this report and the topline survey results are available for download.

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]