Study

Most Twitter users (77%) have interacted with a promoted tweet in some way. The largest number, 56%, say they have noticed a promoted tweet, topic [...]

While people end up following news in general on Twitter and use the social network “to pass the time,” the immediacy of using the network [...]

On Twitter consumers can discover new voices, authors, news providers and take following actions as a result. The survey tried to track those patterns by [...]

People using social media as a news source can design their own news agenda — identifying the sources and topics they want to follow. This [...]

In general, all three core groups studied — Twitter users, non-Twitter users on social media and social media users overall — consume a good deal [...]

For printing and offline viewing, a PDF version of this report and the topline results with questionnaire are available for download.

Overview How does Twitter change the way people get news? What kinds of thought leaders, journalists and organizations do people follow on the network? How [...]

This study was conducted by DB5 using a 15-minute online survey among two groups: General social media users (n=1,000) defined as those who used some [...]

The results of this survey make clear an intimate connection between Twitter users and news, and suggest some ways in which publishers can take best [...]

One of the major findings of this research, across all groups, is the finding that Millennials are far more interested in news and information than [...]