Study

For printing and offline viewing, a PDF version of this report and the topline survey results are available for download.

Understanding these distinct segments within the Millennial generation should offer some clarity and opportunity for publishers seeking to reach these audiences. One clear implication is [...]

This survey was conducted by the Media Insight Project, an initiative of the American Press Institute (API) and The Associated Press-NORC Center for Public Affairs [...]

23 percent of all Millennials Making up a quarter of all Millennials and just under half of the older cohort (age 25-34), the Activists are [...]

27 percent of all Millennials Making up roughly about a quarter of all Millennials and half of the older cohort (age 25-34), the Distracted tend [...]

16 percent of all Millennials Roughly half the size of the Unattached, this cohort of younger Millennials (age 18-24) also have not yet established families [...]

34 percent of all Millennials A third of all Millennials and two-thirds of those who are age 18-24, the Unattached are still making their way [...]

Just over half of social media users (53%) have a Twitter account and most (67%) have had it for more than 3 years, according to [...]

The survey also probed non-Twitter social media users about why they don’t use the social network for news. People offered a range of answers, with [...]

One question some people have about the openness of the web, including social networks, is about navigating information that proves to be false. The survey [...]