Study

For journalism it truly is the best of times and the worst of times. The best, in that never has there been more opportunity for [...]

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]

By any number of measures, staying in touch with the world is an important part of the lives of the first generation of digital adults. [...]

A good deal of past research about this newest generation of adults has focused on technology use. That research has revealed Millennials spend a good [...]

Born in 1980, this first generation of digital natives entered high school as the web became a public space. Half of this group, those age [...]

By taking a deep look into the information habits of Millennials, the study also sheds more detailed light on how Millennials are using social media. [...]

One risk of trying to analyze a generation is that it may be an arbitrary demarcation. When does a generation begin or end? The research [...]

In our interviews, we also asked this generation what they see coming, and how they would like the media to change. One theme we heard [...]

Survey methodology This survey was conducted by the Media Insight Project, an initiative of the American Press Institute (API) and the Associated Press-NORC Center for [...]

For printing and offline viewing, a PDF version of this study report and the topline survey results are available for download.