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      Team up with historical societies to offer dual membership perks

    • Article

      Use historical records to deepen community coverage and find new revenue streams

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NEED TO KNOW

Study

  • Study

    The news consumption habits of 16- to 40-year-olds

    Gen Z and Millennials use a variety of media to get news Even with signs of fatigue and worry about being online, Americans ages 16 [...]

    August 31, 2022
  • Study

    Fatigue, traditionalism, and engagement: the news habits and attitudes of the Gen Z and Millennial generations

    A new in-depth survey of 16- to 40-year-olds shows that members of the Gen Z and Millennial generations are active consumers of news and information, [...]

    August 31, 2022
  • Study

    News and digital fatigue

    Gen Z and Millennials feel digital fatigue and are concerned about misinformation in the media Much has changed in the public discourse around information and [...]

    August 31, 2022
  • Study

    Five news organizations join API’s sprint program to better serve diverse communities

    Five news organizations will participate in the American Press Institute’s communities sprint program, a five-month cohort aimed at helping newsrooms better engage with and serve [...]

    August 24, 2022
  • Study

    Broadening the moral values addressed in a news story can increase trust

    Americans who value loyalty and authority most highly tend to be the most skeptical of the news media. In experiments with readers, however, we see [...]

    April 14, 2021
  • Study

    A new way of looking at trust in media: Do Americans share journalism’s core values?

    The deep divides over trust in the news media are usually portrayed as largely ideological. Democrats are seven times more likely than Republicans to say [...]

    April 14, 2021
  • Study

    Study methodology for ‘Do Americans share journalism’s core values?’

    This study was conducted by the Media Insight Project, an initiative of the American Press Institute (API) and The Associated Press NORC Center for Public [...]

    April 14, 2021
  • Study

    Appendix III: Experimental stories we used to test broadened appeals to moral values

    Story 1. Pollution story Standard Version At-risk neighborhood now facing new health threat from toxic drinking water A toxic chemical has polluted drinking water at [...]

    April 14, 2021
  • Study

    Appendix I: Moral and journalism values questionnaires

    Moral Foundations Theory Questionnaire This survey used a battery of questions often used in academic studies to assess respondents’ inclinations toward values in Moral Foundations [...]

    April 14, 2021
  • Study

    Cluster analysis: Four groups of Americans based on their responses to moral and journalistic values

    Despite partisan differences, Americans’ attitudes about journalism are more complicated than a simple Democrat versus Republican divide. To better understand how values relate to views [...]

    April 14, 2021
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    Funders of local history initiatives can find partners in local media

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    News leaders: Embrace local identity and history to create added value

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