A summary of API's Inclusion Index work in Pittsburgh, starting with the cohort’s inclusion scores and ending with recommendations for effective ways they can work as a whole to improve the Pittsburgh media ecosystem.
API’s index is based on measurements of seven key areas we feel are essential to building a strong connection with communities of color within an ecosystem.
Trust cannot be rebuilt without a strong investment in community engagement.
Our goal was to have a cohort inclusive of broadcast, digital-first and traditional print newsrooms working within the city.
Who are the Americans ages 16 to 40 who are most closely following information on traffic, weather, or transportation, and how are they encountering it?
Overall, Americans ages 16 to 40 pay at least some attention to many topics. On average, they follow nine different topics in our list, often a mix of “lifestyle,” “news you can use,” and “hard news” topics.
Millennials and members of Generation Z will soon become the industry’s dominant generations of news consumers and subscribers. What news topics do they follow most often, and how do they get that coverage?
This section examines the demographics and news behavior of the 15% of Millennials and Gen Z who say they most closely follow national politics or government.
As the public navigated the COVID-19 pandemic from its onset in 2020, practical information related to COVID-19 played a central role in media coverage. The [...]
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