Study

Coupon Clippers are pretty self-explanatory—these people decided to pay for the newspaper at least in part because they value the coupons they can cut out [...]

The Print Fans often like the “experience” of a printed newspaper. In their open-ended descriptions, they talk about sitting with the paper and having their [...]

The Friends and Family group subscribed because they found the publication through their loved ones and, in some cases, saw it as a way to [...]

The set of respondents to this study include newspaper subscribers from 47 states plus the District of Columbia. Most of these subscribers live in suburban [...]

Digital Paywall Converters There are 857 Digital Paywall Converters. The path is defined by two elements: 1) Have a digital or bundled subscription; and either [...]

This survey of more than 4,100 recent newspaper was large enough to break down some differences within the population: Medium of preference: How digital subscribers [...]

When you step back and look at all the things that lead people to subscribe to a newspaper—the background factors, the specific triggers, the lifestyle [...]

When you step back and look at all the things that lead people to subscribe to a newspaper—the background factors, the specific triggers, the lifestyle [...]

In 2017, a Media Insight Project study used two surveys to evaluate similarities and differences between Republicans and Democrats in their news consumption behavior and [...]

The survey featured new subscribers from 90 newspapers, which ranged from small papers to some of the largest papers in the country. This wide array [...]