Skip to content
Skip to content

Learn more about our 2024 Impact Report!

American Press Institute
  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Resources
    Areas of Focus
    • Civic Discourse & Democracy
    • Culture & Inclusion
    • Community Engagement & Trust
    • Revenue & Resilience
    Our offerings
    Content
    • Articles
    • Studies & Reports
    • Special Editions & Series
    • Need to Know
    • API Media Inclusion & Impact Survey
    The latest
    • Special Edition

      Maintaining momentum in the newsroom

    • Article

      Trauma-informed leadership: How psychological safety can enhance journalistic well-being

    See all resources
  • Products & Programs
    • Better News
    • Table Stakes
    • API Inclusion Index
    • Metrics for News
    • Source Matters
    • API Leaders Fellowship for Inclusion & Impact
  • Events
    • Local News Summits
    • Webinars
  • API & You
    • Training and Support
    • Support Our Work
    • Apply for Grants
    • Join Our Team
    • Contact Us
NEED TO KNOW

Charts

  • DISCUSSGENZ3. Race/ethnicity

    Population Percent who think its very/extremely important for news to “provide forums for community discussion” White 41% Hispanic 39% Black 38%

    June 21, 2023
  • DISCUSSGENZ2. Urban/suburban/rural

    Population Percent who think its very/extremely important for news to “provide forums for community discussion” Suburban 43% Urban 33% Rural 21%

    June 21, 2023
  • DISCUSSGENZ1. Pay vs. non-pay

    Population Percent who think its very/extremely important for news to “provide forums for community discussion” Pay or donate 43% Do not pay or donate 35%

    June 21, 2023
  • BLACKGENZ3. Hard news

    All Americans ages 16-40 Black Americans ages 16-40 National politics or government 15% 9% Social issues such as abortion, gun policy, and LGBTQ issues 15% [...]

    March 8, 2023
  • BLACKGENZ2. Health or mental health

    Daily or more (Black) Daily or more (White) Health or mental health 62% 55%

    March 8, 2023
  • BLACKGENZ1. Social media

    Daily or more (Black) Daily or more (White) YouTube 45% 33% Facebook 43% 42% Instagram 42% 30% TikTok 34% 27% Twitter 31% 21% Snapchat 27% [...]

    March 8, 2023
  • MISINFOGENZ2. Stakeholders are seen as equally responsible to address misinformation spread.

    Institution A great deal/Quite a bit A moderate amount Only a little/Not at all The news media 54% 25% 19% The U.S. government 51% 27% [...]

    December 12, 2022
  • OTHERDIVIDE1. Journalists’ estimates of polarization

    Source Estimate or % of Respondents Journalists’ Estimates 53.0% GfK (Summer 2016) 21.3% SSI (Fall 2018) 14.6% CCES (Fall 2018) 20.3% Dynata (Spring 2019) 11.5%

    April 11, 2022
  • VALUES 19: Revising Story on Political Corruption Made It More Credible to Skeptical Audiences

    Moral value Standard version Revised version People who most value authority* 53% 75% People who most value loyalty* 53% 73% People who most value purity* [...]

    April 8, 2021
  • VALUES 18: Broadening Pollution Story Can Build More Engagement across Audiences

    Moral value Standard version Revised version People who most value authority* 28 57 People who most value loyalty* 33 54 People who most value care* [...]

    April 8, 2021
12Next
Latest from Need to Know
  • The journalists refusing to be intimidated

    Continue ReadingContinue Reading
Newsletter

Need to Know

Useful insights for people advancing quality, innovative and sustainable journalism

Subscribe
Follow Us
ThreadsX
  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Our Areas of Focus
    • Civic Discourse & Democracy
    • Culture & Inclusion
    • Community Engagement & Trust
    • Revenue & Resilience
  • API & You
    • Join Our Team
    • Apply for Grants
    • Training and Support
    • Support Our Work
    • Contact Us
American Press Institute Logo White
  • Better News
  • Table Stakes
  • API Inclusion Index
  • Metrics for News
  • Source Matters
  • API Leaders Fellowship for Inclusion & Impact

© 1946 - 2025 American Press Institute • All Rights Reserved •

Privacy Policy • Terms of Use • Website by Elefant

Page load link

Press “ESC” key to close

main menu
  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Resources
    • Our Offerings
    • Areas of Focus
      • Civic Discourse & Democracy
      • Community Engagement & Trust
      • Culture & Inclusion
      • Revenue & Resilience
    • Content
      • Articles
      • Studies & Reports
      • Special Editions & Series
      • Need to Know
      • API Media Inclusion & Impact Survey
      • All Resources
  • Products & Programs
    • Better News
    • Table Stakes
    • API Inclusion Index
    • Metrics for News
    • Source Matters
    • API Leaders Fellowship for Inclusion & Impact
  • Events
    • Local News Summits
    • Webinars
  • API & You
    • Training and Support
    • Support Our Work
    • Apply for Grants
    • Join Our Team
    • Contact Us
Recent Resources
  • Article

    Trauma-informed leadership: How psychological safety can enhance journalistic well-being

  • Article

    Funders of local history initiatives can find partners in local media

get connected
ThreadsX
This website uses cookies and third party services. OK
Go to Top