| Consideration factor | Importance |
|---|---|
| Market testing | 4.2 |
| Corporate-set prices | 3.58 |
| Industry norms | 3.4 |
| Competitor prices | 2.33 |
Digital subscriptions — Consideration factors
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About the Author: Tracy M. Cook
Tracy Cook is a graduate student at the University of Missouri School of Journalism studying data journalism. She previously was a graduate research assistant in the data library at Investigative Reporters & Editors and has interned at The Dallas Morning News, The Denver Post, and The Philadelphia Inquirer. Her main areas of interest are media economics, data reporting and business journalism. Originally from the suburbs of Philadelphia, Pa., she graduated from the University of Missouri in 2016 with bachelor degrees in journalism and economics.
