| Use | Percent |
|---|---|
| To stay connected to my network | 57.2% |
| To promote my stories / content | 52.4% |
| To watch competition | 40.6% |
| To create brand awareness | 35.7% |
| To discover new sources | 34.9% |
| To ask questions for stories / research | 17.4% |
| I don’t use social media in my job | 17.8% |
| For sales promotion | 15.2% |
| To recruit employees | 15.1% |
| To interact with students | 9.4% |


