| Skill | Percent |
|---|---|
| Writing | 52.6% |
| Editing | 36.8% |
| Newsgathering, reporting and interviewing | 35.6% |
| Marketing, advertising and PR | 14.9% |
| Media ethics | 14.7% |
| Media law | 9.7% |
| Video production | 7.6% |
| Investigative reporting | 7.5% |
| Video storytelling | 6.9% |
| Still photography | 4.9% |
| Career development / job-seeking | 4.3% |
| Audio storytelling | 3.9% |
| Opinion writing | 3.4% |
| Business management | 3.1% |
| Social media (general) | 2.9% |
| Graphics and web design | 2.8% |
| Subject matter expertise | 2.7% |
| Fluency in the business of news | 2.6% |
| Preparation for lifelong learning | 2.6% |
| Audience / consumer research | 2.4% |
| Entrepreneurship | 1.8% |
| Web literacy and search | 1.7% |
| Fluency in numbers and data | 1.6% |
| Social media in reporting and storytelling | 0.9% |
| Audience data and metrics | 0.7% |
| HTML | 0.7% |
| Data visualization and chart-making | 0.6% |
| Theory of the Web and computer science | 0.2% |
| Other computer languages | 0.1% |
JOURNO50: Skills people felt most prepared for by school
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About the Author: Katie Yaeger
Katie is the American Press Institute's 2015 summer fellow. She's working on a project about social media voice.
Katie recently graduated from the University of Missouri with a bachelor's in news editing. She'll be returning this fall to pursue a master's in strategic communication.
