Tasks graduates perform at work

Skill Percent
CREATING CONTENT 52.7%*
Writing and reporting 36.0%
Copy editing 19.2%
Audience engagement (social media, community content) 15.2%
Graphics / design or data visualization 7.7%
Web development (designer or developer) 4.5%
Data journalism 3.2%
TV / video / radio production 5.1%
Photo 7.6%
Web production 6.4%
MANAGEMENT 25.4%*
Assignment / section editing 8.8%
Product management 5.5%
Senior management 15.0%
PR / MARKETING / ADVERTISING 33.9%*
Advertising creative, art 4.1%
Advertising creative, copy 7.9%
Advertising account executive / planner 4.7%
Content production for brands 9.0%
Media planning / buying 4.9%
Public relations / marketing 25.4%
EDUCATION / TEACHING 13.7%
RESEARCH 13.1%*
Academic research 4.1%
Audience development and research 5.2%
Market analysis / research 7.3%
OTHER 17.9%*
Other non-media related 7.7%
Legal services 3.0%
Sales / customer service 2.9%
Business Development 1.5%
Fundraising 1.2%
Event planning 1.0%
Lobbying 0.7%
Recruitment / HR 0.6%
Publishing 0.1%