| Key journalistic terms | Public who says a little/not at all familiar | Journalists who believe public has little/no understanding |
|---|---|---|
| Native advertising | 57% | 87% |
| Op-ed | 50% | 56% |
| Attribution | 43% | 62% |
| Analyst vs. commentator | 29% | 83% |
| Reporter vs. columnist | 28% | 65% |
| Editorial vs. news story | 27% | 60% |
| News story vs. press release | 21% | 60% |
| What a political endorsement is | 19% | 30% |
| What breaking news means | 11% | 12% |
MEDIALIT5: Much of the public does not understand some key journalistic terms — but journalist expected results to be worse
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About the Author: Katherine K. Ellis
Program Associate
Katherine K. Ellis is a Program Associate focusing primarily on diversity initiatives and marketing outreach for the American Press Institute.
She is a former NPR's Next Gen Radio fellow and also spent time at USA TODAY NETWORK-Wisconsin. Katherine is a graduate of the University of Utah where she studied journalism, marketing and public relations. While at UofU, she served as editor-in-chief of the Daily Utah Chronicle and spearheaded its transformation from a daily printed paper to a bi-weekly print, digital first publication.
