| % All Millennials | % Whites | % African Americans | % Hispanics | |
|---|---|---|---|---|
| Information related to my interests or hobbies | 61% | 67% | 46% | 51% |
| Information related to my job, industry, or profession | 44% | 48% | 34% | 34% |
| Advice or how-to information | 43% | 47% | 32% | 39% |
| Price comparisons or product research | 37% | 37% | 33% | 35% |


