Charts

Print Fans Other subscribers I read print copies belonging to my friends or family 58% 41% I bought individual print copies of the newspaper 56% [...]

 Ways they engaged Percent Digital Regularly visited website 59% Found content on Google 43% Used its app 28% Subscribed to an email newsletter 16% Registered [...]

Digital subscribers are more likely than print readers to be urban, subscribe to large metro Print subscribers Digital subscribers Urbanicity Urban area 26% 34% Suburban [...]

Younger subscribers are more likely to live in urban areas and subscriber to large metro papers Subscribers age 18-40 Subscribers age 41 and older Urbanicity [...]

Democrats Independents Republicans Get news only available to paying customers 29% 24% 30% Feel good about supporting the news organization 56% 33% 23% Like getting [...]

Democrats Independents Republicans Completely/Very reliable 82% 54% 43% Moderately reliable 15% 34% 38% Not at all/A little reliable 2% 10% 18%

Locally Engaged Other subscribers I wanted access to news about my local community 100% 52% I noticed a number of especially useful or interesting articles [...]

Journalism Advocates Other subscribers Local news 30% 30% Trust or quality 24% 5% Support journalism 15% 2% Promotion or discount 9% 14% Topical focus 8% [...]

Life Changers Other subscribers I recently moved to the area. 76% 4% I had a change in my life, such as getting a new job, [...]

Friends and Family Other subscribers Regularly share its content with others 67% 39% Save print copies to read later or share with others 57% 35% [...]