Charts

How long they used it before subscribing Percent A year or more 49% A few months to a year 24% Two months or less 26%

Frequency of use Percent Daily or more 36% A few days a week 35% A few times a month or less 29%  

Percent Local news 30% Convenience of print/home delivery 15% Topical focus 12% Promotion/discount 12% Trust/quality 9% Ads/coupons 8% Support journalism 5% Long relationship/fond memories 4% [...]

Value from subscribing Percent Helps me get accurate information 78% It is willing to admit its mistakes 69% It deals fairly with all sides 68% [...]

 Topic Percent Local politics or government 46% National politics or government 35% Business and the economy 23% Professional sports 22% My neighborhood or suburb 21% [...]

Things subscribers do Percent Use the coupons 52% Regularly share its content 43% Save print copies to read later or share 38% Regularly visit its [...]

Percent Very good value 29% Somewhat good value 16% Fair value 31% Somewhat overpriced 16% Very overpriced 7%

News source paid for Percent Cable or satellite TV 78% Any other news source (NET) 69% A magazine in print or digital 52% Streaming TV [...]

Digital Paywall Converters Other subscribers I wanted access to news about my local community 67% 59% I noticed a number of especially useful or interesting [...]

 Benefit of subscribing Percent I get access to print and digital 46% Supporting the news organization 41% Coupons or discounts 34% I get exclusive news [...]