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  Reason for subscribing Digital Print Publication factors Received discounts /promotions 25% 39% Coverage of a particular topic 38% 25% Want accurate news 30% 32% [...]

Digital Print Publication factors Discount / promotional offer 38% 47% Wanted coupons 7% 26% Wanted extra subscriber benefits 8% 10% Kept hitting meter limit 47% [...]

Digital Print Helps me get accurate information 80% 77% It deals fairly with all sides 68% 69% It is willing to admit its mistakes 67% [...]

  Age 18-40 Age 41 and older A cellphone 80% 50% Social media 76% 44% A desktop or laptop computer 57% 56% A radio 47% [...]

Motivation for subscribing Percent Consumer factors Wanted access to local news 60% Wanted to support local journalism 31% Recently moved to the area 16% Have [...]

Percent Publication factors Discount / promotional offer 45% Wanted coupons 21% Kept hitting meter limit 16% Wanted extra subscriber benefits 10% Wanted delivery / liked [...]

 Benefit Digital Print Unlimited number of digital stories 62% 7% Access to giveaways or other benefits 4% 8% Access to publisher events 7% 11% I [...]

Age 18-40 Age 41 and older Regularly visited website 66% 58% Found content on Google 59% 40% Read print copies of friends/family 52% 42% Saw [...]

Age 18-40 Age 41 and older Local news 22% 31% Coupons or ads 15% 8% Discount or promotion 14% 12% Convenience of print 14% 15% [...]

Age 18-40 Age 41 and older Discount or promotion 61% 43% Hitting paywall 33% 15% Wanted coupons 25% 21% Moving to area 22% 15% Life [...]